UX Australia 2010

Evidence-based design (10-minute talk)

At SEEK, we value insights supported by evidence that provide a deep understanding of the utility and usage of our products. This helps us prioritise enhancements that will result in the biggest improvement to experiences. I’ll discuss a couple of case studies from the past year.

Rob is a SEEK veteran. Over 10 years he has worked in sales, service, UI dev and most recently UX. Rob is passionate about measuring the impact of design changes and using analytics to increase uptake and performance of online products and features.


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Sketchnoting at UX Rob Scherer