UX Australia 2010

Designing wide in Government: A recipe for doing the design of very, very complex concepts that impact on society

Darren Menachemson

Designing wide in Government: A recipe for doing the design of very, very complex concepts that impact on society

There is an endless list of complex systems that thousands, millions, billions of people interact with every day. Think of:

  • The medical system – where people interact with GPs, specialists, hospitals, emergency transport services, alternative medicine practitioners, informational websites, medical insurance firms and others over the course of their lives.
  • The school system – where schools are selected, children are educated, payments are received, child movements across jurisdictions are managed, graduates are linked into tertiary education systems, and the economy is impacted by citizens’ schooling-grounded competencies and social norms.
  • The voting system, which needs to engage, inform, enrol, manage and assure voters, provide infrastructure for the polling process, and quickly return results.

Users – people – come into contact not just with one or two, but with dozens aspects of these societal systems every day. Sometimes, this means navigating multiple systems to achieve one outcome, or developing personal systems to tame the chaos.
Wide design is about how designers who work for or with the Government can practically design wickedly complex system evolutions that work for people.

The presentation will cover:

  • What does it mean to design wide?
  • What are the differences between designing narrow products and services, vs designing broad concepts?
  • How, practically, do user research, enriched storytelling, collaborative design processes and prototyping come together to deliver the wide design?
  • How does the wide concept then turn into integrated, narrow products and services?
  • What artifacts are created along the way?
  • What governance, processes, culture and skillsets needs to be in place?
  • What does a wide design workshop look and feel like?

Audio

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Presentation

Photos

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