3 truths and a lie – confessions of a UX startup (10-minute talk)
UX consultants can be great at giving others advice – but how many of us truly live by what we preach? Starting Optimal Workshop provided Optimal Usability the opportunity to walk the talk. Sam Ng presents 3 truths and a lie about employing UX in building a software as a service company. See if you can spot the lie as he talks about the tensions, compromises and cold hard realities of UX in the real world.
Audio
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